Google launches FLEDGE API testing for AdSense
The Privacy Sandbox proposal for audiences and remarketing is called FLEDGE. Its design prevents other parties from using it to observe how users navigate different websites. On August 28, Google will start testing the API with AdSense accounts.
- The title of the interest category, such as “custom-bikes.”
- The interest group’s owner, for instance, is “https://dsp.example.“
If the owner of the group is requested to participate in an online ad auction, the configuration information for the interest group will allow the browser to access bidding code, ad code, and real-time statistics. The owner of the interest group may edit this information at a later time.
The seller of the website can use FLEGDE to run an ad auction to choose the most relevant adverts to display to the users later, when a user visits a website that sells ad space. Only interest groups in which the user is a member and whose owners have been invited to bid are subject to bidding.
Study up on FLEDGE. The API is covered in further detail here.
Testing of AdSense. On August 28, AdSense will start testing for FLEDGE. For the time being, Google does not foresee any changes in income or performance. By following these instructions, you can prevent Chrome browsers from accessing FLEDGE.
Why we care Last week, Google revealed that cookies would be supported by Chrome at least through the middle of 2024. If the FLEDGE API test is successful, audiences and remarketing advertisements might become less targeted, which might make it harder for advertisers to convert. On the other side, once people are added to interest groups, such as “running shoes,” for instance, it’s possible that they will start receiving more adverts for goods in the same category. Learn how the FLEDGE API might classify your product or service and how this might affect the remarketing advertising you run if you’re an advertiser.